LeBron James was a superstar and a household name before he even stepped into an NBA locker room. That’s what happens to a high school basketball star that was a three-time Ohio Mr. Basketball, a two-time USA Today High School Player of the Year, and was featured in SLAM Magazine, Sports Illustrated and ESPN the Magazine before he even graduated high school. Despite the pressure of the world on his shoulders his first year, James won Rookie of the Year honors. He has since become a seven-time NBA all-star and has twice been named league MVP.
James has the body of an all-pro football star, yet his freakish athletic abilities allow him to do things on a basketball court that seem to defy the laws of gravity. Someone with that body size combined with uncanny explosiveness needs a shoe that can offer comfort and durability. But LeBron James’ on-the-court swagger also gives him the need to have a shoe that says, “Yeah, I got game.” That’s exactly what James has.
James is one of the most—if not the most—recognized names in professional sports. Nike knew they were getting a future megastar, which made it fitting that his first signature LeBron shoe was named the Nike Air Zoom Generation. The shoe name told the story: a new generation of basketball was being born. As James continued to raise his game to MVP level, his shoes would do the same. His shoes continued to improve on design and technology to make sure they gave James even more of an edge on the hardwood.