Joe Foster laid the foundation for Reebok in 1895 with the goal of increasing athletes’ speed. Based in the UK, Reebok’s shoes debuted in the US in 1979. Named for the “rhebok,” a type of antelope found in South Africa, the company sought to elicit speed and grace from a complete line of shoes and clothing. This success is reflected in a line of Reebok Classics as well.
Reebok shoes have reflected a variety of technologies over the years. Recently, RealFlex technology features flexible nodes on the sole of the shoe that move independently to provide a natural-feeling run. ZigTech, including lower-profile ZigLite technology, is designed to help runners conserve energy. Lightweight foam in a zigzag pattern on the sole of the shoe is engineered to absorb energy from heelstrike and propel the runner forward.
Reebok has kept company with heroes as well. Shoes like Allen Iverson’s “The Answer IV” from 1996 and Shaquille O’Neal’s “Shaq Attaq” are returning. These shoes are part of the popular Reebok Classics line. If you’re looking for retro shoes, check out Reebok Classics and revisit a legacy of style and quality.
In 1982, Reebok was the first to release an athletic shoe for women. Reebok has since formed partnerships with renowned athletes and leagues like the NFL, NBA, WNBA, and NHL.
In 2002 Reebok created the Rbk line of shoes and clothing that was influenced by street fashion. Reebok clothing has continued to be top of the line in style and function.
In 2003 Reebok partnered with hip-hop mogul Jay-Z, who became the first non-athlete to have an athletic footwear collection. Reebok continues to encourage people to live up to their potential, set new trends, and accentuate their individuality.