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Under ArmourUNDER ARMOUR
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What began in a grandmother's Washington, D.C., basement in 1996 has grown into a global array of performance athletic apparel and footwear.

Kevin Plank was a recently graduated 23-year-old special-teams captain for the Maryland Terrapins. It was the oppressively hot summer two-a-days of 1995 that inspired Plank to develop a better performance apparel option than the sweat-soaked t-shirts that hung heavily on his teammates and him.

Plank named his new fledgling company Under Armour. After extensive research and experimentation, he arrived at the original Under Armour HeatGear t-shirt, named the #0037. The shirt consisted of moisture-wicking fibers that helped keep the wearer cooler, drier, and lighter even in the hottest and stickiest of conditions.

The next year, Under Armour debuted its ColdGear garments, designed to keep athletes warm in colder conditions, as well as lighter and drier. The outfitter's lineup of AllSeasonGear also hit the market that year, tailored toward athletes who train between those extremes.

By the end of 1998, Under Armour had moved out of Grandma's basement and into a headquarters and warehouse in Baltimore. From there, the company hit the big-time when its gear was featured in the football film “Any Given Sunday, ” starring Al Pacino and Jamie Foxx. Over the next two years, Under Armour expanded into Major League Baseball and the NHL.

Under Armour began to “Protect This House” with an energetic ad campaign in 2003 that put the brand on the national map in a bold, aggressive way. Other memorable campaigns have followed, cementing Under Armour into the collective mind of athletes across disciplines and around the world.

Apparel

Foot Locker stocks a full lineup of Under Armour's HeatGear, ColdGear, and AllSeasonGear performance apparel — more than 1,000 models in countless color combinations.

Whether it's compression undershirts, or tights, Heatgear and ColdGear are designed to wick moisture away from the body while helping to support the athlete's muscles.

Shoes

As Under Armour innovated performance apparel, it also set out to revolutionize performance footwear.

Micro G cushioning is designed to be 30% thinner than standard foams and to be lighter, lower, bouncier, and stronger than other cushioning systems. A lower profile lets the athlete respond more quickly, as well as reduce the compression set that ultimately limits the responsiveness of many other foams.

ClutchFit consists of an interlocking synthetic mesh upper designed to activate under pressure and promote natural foot movement. The ClutchFit Drive was the first shoe worn by Golden State's Stephen Curry, who went on to become the 2014-15 MVP.

Curry's first official signature basketball shoe featured Under Armour's newest technology, in the Charged Foam Curry One. Charged Foam is designed to be responsive for players reliant on quick cuts.

The Future

Some of the brightest stars in the sports universe wear the UA logo — Curry, Emmanuel Mudiay, Tom Brady, Cam Newton, Eddie Lacy, and dozens of other athletes and universities. It may have started in a basement, but how high Under Armour can climb is anyone's guess.

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  • Under Armour Clutchfit Drive 2 - Men's - Red / Silver
    Under Armour Clutchfit Drive 2 - Men's

    Width - D - Medium

    Product Rating of 4.50

    $124.99

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    Under Armour Gamut Full Zip Hoodie - Women's

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    Under Armour Heatgear Armour Capris - Girls' Grade School

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  • Under Armour Graphic S/S T-Shirt - Boys' Grade School - Blue / Black
    Under Armour Graphic S/S T-Shirt - Boys' Grade School

    $19.99

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  • Under Armour Gamut Full Zip Hoodie - Women's - Grey / Grey
    Under Armour Gamut Full Zip Hoodie - Women's

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    Under Armour CG Infrared Survival Fleece Vest - Men's

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    Under Armour Favorite Fleece Boyfriend Pants - Women's

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  • Under Armour Armour Fleece Big Logo Hoodie - Girls' Grade School - Grey / Light Blue
    Under Armour Armour Fleece Big Logo Hoodie - Girls' Grade School

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  • Under Armour Rival Sportstyle Hoodie - Men's - Black / Light Green
    Under Armour Rival Sportstyle Hoodie - Men's

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  • Under Armour Team Crew Socks - Men's - Purple / Black
    Under Armour Team Crew Socks - Men's

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    Under Armour Team OTC Socks - Youth

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    Under Armour Team OTC Socks - Youth

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  • Under Armour Team OTC Socks - Youth - Grey / Black
    Under Armour Team OTC Socks - Youth

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  • Under Armour Team OTC Socks - Youth - Dark Green / Black
    Under Armour Team OTC Socks - Youth

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    Under Armour Team OTC Socks - Youth

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  • Under Armour Team OTC Socks - Men's - Purple / Purple
    Under Armour Team OTC Socks - Men's

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  • Under Armour Survivor Hybrid Full-Zip Vest - Women's - Orange / Orange
    Under Armour Survivor Hybrid Full-Zip Vest - Women's

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  • Under Armour Curry SC30 S/L T-Shirt - Men's -  Stephen Curry - Blue / Yellow
    Under Armour Curry SC30 S/L T-Shirt - Men's

    Curry, Stephen

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  • Under Armour Boxer Jock 2-Pack - Boys' Grade School - Aqua / Black
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  • Under Armour CG Infrared Fleece Full Zip Hoodie - Men's - Grey / Black
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  • Under Armour HeatGear Perfect Pace Shorts - Women's - Orange / Black
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  • Under Armour Storm Armour Big Logo Hoodie - Boys' Grade School - Blue / Black
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  • Under Armour AllseasonGear Storm Layered Up Vest - Women's - Black / Grey
    Under Armour AllseasonGear Storm Layered Up Vest - Women's

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  • Under Armour HeatGear Run Twist Long Sleeve T-Shirt - Men's - Grey / Grey
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    Under Armour HeatGear Run Twist Long Sleeve T-Shirt - Men's

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    Under Armour Armour Coldgear Tights - Women's

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  • Under Armour Jet - Boys' Preschool - Black / Grey
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    Under Armour Jet - Boys' Preschool

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  • Under Armour Micro G Torch 4 - Women's - Red / Black
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  • Under Armour HeatGear Stunner Stretch Woven Capris - Women's - Purple / Light Green
    Under Armour HeatGear Stunner Stretch Woven Capris - Women's

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  • Under Armour College Limitless Performance L/S T-Shirt - Men's - TCU Horned Frogs - Black / White
    Under Armour College Limitless Performance L/S T-Shirt - Men's

    TCU Horned Frogs

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  • Under Armour HeatGear Stunner Stretch Woven Capris - Women's - Black / Grey
    Under Armour HeatGear Stunner Stretch Woven Capris - Women's

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  • Under Armour HeatGear Stunner Stretch Woven Capris - Women's - All Black / Black
    Under Armour HeatGear Stunner Stretch Woven Capris - Women's

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  • Under Armour HeatGear Perfect Pace Shorts - Women's - Black / Light Blue
    Under Armour HeatGear Perfect Pace Shorts - Women's

    Product Rating of 5.00

    $29.99

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  • Under Armour HG Armour 5" Compression Mid - Women's - Blue / Silver
    Under Armour HG Armour 5" Compression Mid - Women's

    $29.99

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  • Under Armour HeatGear Stunner Stretch Woven Capris - Women's - Purple / Purple
    Under Armour HeatGear Stunner Stretch Woven Capris - Women's

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  • Under Armour Micro G Torch - Boys' Grade School - Navy / Light Blue
    Under Armour Micro G Torch - Boys' Grade School

    Product Rating of 4.67

    $69.99

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  • Under Armour Heatgear Armour Compression Short Long - Men's - Blue / Orange
    Under Armour Heatgear Armour Compression Short Long - Men's

    Product Rating of 5.00

    $29.99

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  • Under Armour HG Armour 5" Compression Mid - Women's - Navy / Silver
    Under Armour HG Armour 5" Compression Mid - Women's

    $29.99

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  • Under Armour Jet - Boys' Grade School - Blue / Black
    Under Armour Jet - Boys' Grade School

    Product Rating of 4.60

    $54.99

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  • Under Armour Jet - Boys' Grade School - Grey / Black
    Under Armour Jet - Boys' Grade School

    Product Rating of 4.60

    $54.99

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  • Under Armour Armour Coldgear Tights - Women's - Black / Silver
    Under Armour Armour Coldgear Tights - Women's

    Multi Interference

    $64.99

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  • Under Armour HeatGear Stunner Stretch Woven Capris - Women's - Maroon / Maroon
    Under Armour HeatGear Stunner Stretch Woven Capris - Women's

    $59.99

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  • Under Armour Tech 1/2 Zip - Women's - Light Blue / Blue
    Under Armour Tech 1/2 Zip - Women's

    Disruptive Space Dye

    $44.99

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  • Under Armour Heatgear Alpha Compression 17" Capris - Women's - Light Green / Dark Green
    Under Armour Heatgear Alpha Compression 17" Capris - Women's

    Double Swerve

    Product Rating of 5.00

    $39.99

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  • Under Armour Heatgear Armour Compression S/S Shirt - Men's - Pink / Black
    Under Armour Heatgear Armour Compression S/S Shirt - Men's

    $27.99

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  • Under Armour Heatgear Alpha Compression 17" Capris - Women's - Black / White
    Under Armour Heatgear Alpha Compression 17" Capris - Women's

    Double Swerve

    Product Rating of 5.00

    $39.99

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  • Under Armour Clutchfit Drive 2 - Men's - Blue / Silver
    Under Armour Clutchfit Drive 2 - Men's

    Width - D - Medium

    Product Rating of 4.50

    $124.99

    FREE Shipping
  • Under Armour Armour Fleece Big Logo Hoodie - Girls' Grade School - Grey / Pink
    Under Armour Armour Fleece Big Logo Hoodie - Girls' Grade School

    $49.99

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