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Under ArmourUNDER ARMOUR
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What began in a grandmother's Washington, D.C., basement in 1996 has grown into a global array of performance athletic apparel and footwear.

Kevin Plank was a recently graduated 23-year-old special-teams captain for the Maryland Terrapins. It was the oppressively hot summer two-a-days of 1995 that inspired Plank to develop a better performance apparel option than the sweat-soaked t-shirts that hung heavily on his teammates and him.

Plank named his new fledgling company Under Armour. After extensive research and experimentation, he arrived at the original Under Armour HeatGear t-shirt, named the #0037. The shirt consisted of moisture-wicking fibers that helped keep the wearer cooler, drier, and lighter even in the hottest and stickiest of conditions.

The next year, Under Armour debuted its ColdGear garments, designed to keep athletes warm in colder conditions, as well as lighter and drier. The outfitter's lineup of AllSeasonGear also hit the market that year, tailored toward athletes who train between those extremes.

By the end of 1998, Under Armour had moved out of Grandma's basement and into a headquarters and warehouse in Baltimore. From there, the company hit the big-time when its gear was featured in the football film “Any Given Sunday, ” starring Al Pacino and Jamie Foxx. Over the next two years, Under Armour expanded into Major League Baseball and the NHL.

Under Armour began to “Protect This House” with an energetic ad campaign in 2003 that put the brand on the national map in a bold, aggressive way. Other memorable campaigns have followed, cementing Under Armour into the collective mind of athletes across disciplines and around the world.

Apparel

Foot Locker stocks a full lineup of Under Armour's HeatGear, ColdGear, and AllSeasonGear performance apparel — more than 1,000 models in countless color combinations.

Whether it's compression undershirts, or tights, Heatgear and ColdGear are designed to wick moisture away from the body while helping to support the athlete's muscles.

Shoes

As Under Armour innovated performance apparel, it also set out to revolutionize performance footwear.

Micro G cushioning is designed to be 30% thinner than standard foams and to be lighter, lower, bouncier, and stronger than other cushioning systems. A lower profile lets the athlete respond more quickly, as well as reduce the compression set that ultimately limits the responsiveness of many other foams.

ClutchFit consists of an interlocking synthetic mesh upper designed to activate under pressure and promote natural foot movement. The ClutchFit Drive was the first shoe worn by Golden State's Stephen Curry, who went on to become the 2014-15 MVP.

Curry's first official signature basketball shoe featured Under Armour's newest technology, in the Charged Foam Curry One. Charged Foam is designed to be responsive for players reliant on quick cuts.

The Future

Some of the brightest stars in the sports universe wear the UA logo — Curry, Emmanuel Mudiay, Tom Brady, Cam Newton, Eddie Lacy, and dozens of other athletes and universities. It may have started in a basement, but how high Under Armour can climb is anyone's guess.

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  • Under Armour Charged Foam Curry 1 Low - Men's -  Stephen Curry - Grey / Black
    Under Armour Charged Foam Curry 1 Low - Men's

    Curry, Stephen
    Width - D - Medium

    Product Rating of 4.20

    $109.99

    FREE Shipping
  • Under Armour Charged Foam Curry 1 Low - Men's -  Stephen Curry - Black / Silver
    Under Armour Charged Foam Curry 1 Low - Men's

    Curry, Stephen
    Width - D - Medium

    Product Rating of 4.20

    $109.99

    FREE Shipping
  • Under Armour Clutchfit Drive 2 - Men's - White / Black
    Under Armour Clutchfit Drive 2 - Men's

    Width - D - Medium

    Product Rating of 4.50

    $124.99

    FREE Shipping
  • Under Armour Curry 1 Low - Boys' Grade School - Grey / Black
    Under Armour Curry 1 Low - Boys' Grade School

    $87.99

    FREE Shipping
  • Under Armour Jet - Men's - Grey / Black
    Under Armour Jet - Men's

    Width - D - Medium

    Product Rating of 5.00

    $69.99

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  • Under Armour Clutchfit Drive 2 - Men's - White / Black
    Under Armour Clutchfit Drive 2 - Men's

    Width - D - Medium

    Product Rating of 4.50

    $124.99

    FREE Shipping
  • Under Armour Micro G Torch 4 - Women's - Red / Black
    Under Armour Micro G Torch 4 - Women's

    Width - B - Medium

    $94.99

    New!
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  • Under Armour Clutchfit Drive 2 - Men's - Silver / Light Blue
    Under Armour Clutchfit Drive 2 - Men's

    Width - D - Medium

    Product Rating of 4.50

    $124.99

    FREE Shipping
  • Under Armour Jet - Men's - Grey / Black
    Under Armour Jet - Men's

    Width - D - Medium

    Product Rating of 5.00

    $69.99

    FREE Shipping
  • Under Armour Clutchfit Drive 2 - Men's - Black / Light Green
    Under Armour Clutchfit Drive 2 - Men's

    Width - D - Medium

    Product Rating of 4.50

    $124.99

    FREE Shipping
  • Under Armour Curry 1 Low - Boys' Grade School - Black / Grey
    Under Armour Curry 1 Low - Boys' Grade School

    $87.99

    FREE Shipping
  • Under Armour Jet - Women's - Black / Pink
    Under Armour Jet - Women's

    Width - B - Medium

    $69.99

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  • Under Armour Clutchfit Drive Low - Men's - Black / White
    Under Armour Clutchfit Drive Low - Men's

    Width - D - Medium

    Product Rating of 4.80

    $109.99

    FREE Shipping
  • Under Armour Jet - Men's - Black / White
    Under Armour Jet - Men's

    Width - D - Medium

    Product Rating of 5.00

    $69.99

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  • Under Armour Jet - Men's - Grey / Silver
    Under Armour Jet - Men's

    Width - D - Medium

    Product Rating of 5.00

    $69.99

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  • Under Armour SC30 Backpack -  Stephen Curry - Navy / Blue
    Under Armour SC30 Backpack

    Curry, Stephen

    $79.99

    FREE Shipping
  • Under Armour Clutchfit Drive 2 - Men's - Black / Silver
    Under Armour Clutchfit Drive 2 - Men's

    Width - D - Medium

    Product Rating of 4.50

    $124.99

    FREE Shipping
  • Under Armour Jet - Men's - Grey / Black
    Under Armour Jet - Men's

    Width - D - Medium

    Product Rating of 5.00

    $69.99

    FREE Shipping
  • Under Armour Charged Foam Curry 1 Low - Men's -  Stephen Curry - Light Green / Light Green
    Under Armour Charged Foam Curry 1 Low - Men's

    Curry, Stephen
    Width - D - Medium

    Product Rating of 4.20

    $109.99

    FREE Shipping
  • Under Armour Highlight MC - Men's - Black / Red
    Under Armour Highlight MC - Men's

    Width - D - Medium

    Product Rating of 4.89

    $129.99

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  • Under Armour Clutchfit Drive 2 - Men's - Grey / Silver
    Under Armour Clutchfit Drive 2 - Men's

    Width - D - Medium

    Product Rating of 4.50

    $124.99

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  • Under Armour Clutchfit Drive 2 - Men's - Red / Silver
    Under Armour Clutchfit Drive 2 - Men's

    Width - D - Medium

    Product Rating of 4.50

    $124.99

    FREE Shipping
  • Under Armour Flow RN Ballistic - Men's - Black / Silver
    Under Armour Flow RN Ballistic - Men's

    Width - D - Medium

    $79.99

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  • Under Armour Clutchfit Drive 2 - Men's - Black / White
    Under Armour Clutchfit Drive 2 - Men's

    Width - D - Medium

    Product Rating of 4.50

    $124.99

    New!
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  • Under Armour Heatgear Armour 3/4 Tights - Men's - Black / Grey
    Under Armour Heatgear Armour 3/4 Tights - Men's

    Product Rating of 4.33

    $34.99

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  • Under Armour Highlight MC - Men's - Black / White
    Under Armour Highlight MC - Men's

    Width - D - Medium

    Product Rating of 4.89

    $129.99

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  • Under Armour Highlight MC - Men's - White / Dark Green
    Under Armour Highlight MC - Men's

    Width - D - Medium

    Product Rating of 4.89

    $129.99
    Now $109.99

  • Under Armour Clutchfit Drive 2 - Men's - Blue / Silver
    Under Armour Clutchfit Drive 2 - Men's

    Width - D - Medium

    Product Rating of 4.50

    $124.99

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  • Under Armour Clutchfit Drive 2 - Men's - Navy / Silver
    Under Armour Clutchfit Drive 2 - Men's

    Width - D - Medium

    Product Rating of 4.50

    $124.99

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  • Under Armour Micro G Torch 4 - Men's - Black / Green
    Under Armour Micro G Torch 4 - Men's

    Width - D - Medium

    $94.99

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  • Under Armour Clutchfit Drive Low - Men's - Grey / White
    Under Armour Clutchfit Drive Low - Men's

    Width - D - Medium

    Product Rating of 4.80

    $109.99

    New!
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  • Under Armour Highlight MC - Men's - White / Black
    Under Armour Highlight MC - Men's

    Width - D - Medium

    Product Rating of 4.89

    $129.99

    FREE Shipping
  • Under Armour Charged Foam Curry 1 - Men's -  Stephen Curry - Grey / Black
    Under Armour Charged Foam Curry 1 - Men's

    Curry, Stephen
    Width - D - Medium

    Product Rating of 4.61

    $119.99

    FREE Shipping
  • Under Armour Speedform Apollo - Men's - Black / White
    Under Armour Speedform Apollo - Men's

    Width - D - Medium

    Product Rating of 4.33

    $99.99
    Now $79.99

  • Under Armour Jet - Boys' Grade School - Black / Red
    Under Armour Jet - Boys' Grade School

    Product Rating of 4.60

    $54.99

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  • Under Armour Clutchfit Drive 2 - Men's - Silver / Grey
    Under Armour Clutchfit Drive 2 - Men's

    Width - D - Medium

    Product Rating of 4.50

    $124.99

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  • Under Armour Clutchfit Drive 2 - Men's - Grey / Purple
    Under Armour Clutchfit Drive 2 - Men's

    Width - D - Medium

    Product Rating of 4.50

    $124.99

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  • Under Armour Flow RN Ballistic - Men's - Grey / White
    Under Armour Flow RN Ballistic - Men's

    Width - D - Medium

    $79.99

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  • Under Armour CG Infrared Fleece Full Zip Hoodie - Men's - Grey / Black
    Under Armour CG Infrared Fleece Full Zip Hoodie - Men's

    $99.99

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  • Under Armour Speedform Apollo Vent - Men's - Navy / White
    Under Armour Speedform Apollo Vent - Men's

    Width - D - Medium

    Product Rating of 4.57

    $99.99
    Now $79.99

  • Under Armour Clutchfit Drive II - Boys' Grade School - Blue / White
    Under Armour Clutchfit Drive II - Boys' Grade School

    $94.99

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  • Under Armour Nitrous - Men's - Red / Black
    Under Armour Nitrous - Men's

    Width - D - Medium

    $99.99
    Now $84.99

  • Under Armour Anatomix Spawn 2 - Men's - White / Black
    Under Armour Anatomix Spawn 2 - Men's

    Width - D - Medium

    Product Rating of 4.58

    $109.99
    Now $69.99

  • Under Armour Highlight MC - Men's - Black / Gold
    Under Armour Highlight MC - Men's

    Width - D - Medium

    Product Rating of 4.89

    $129.99
    Now $109.99

  • Under Armour Speedform Apollo - Men's - Blue / White
    Under Armour Speedform Apollo - Men's

    Width - D - Medium

    Product Rating of 4.33

    $99.99
    Now $79.99

  • Under Armour Speedform Gemini - Women's - Aqua / Navy
    Under Armour Speedform Gemini - Women's

    Width - B - Medium

    Product Rating of 5.00

    $129.99

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  • Under Armour Highlight MC - Men's - Dark Green / Gold
    Under Armour Highlight MC - Men's

    Width - D - Medium

    Product Rating of 4.89

    $129.99
    Now $109.99

  • Under Armour Jet - Women's - Grey / Blue
    Under Armour Jet - Women's

    Width - B - Medium

    $69.99

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  • Under Armour Scorpio - Boys' Grade School - Grey / Yellow
    Under Armour Scorpio - Boys' Grade School

    $99.99
    Now $69.99

  • Under Armour Speedform MC - Men's - Black / Silver
    Under Armour Speedform MC - Men's

    Width - D - Medium

    Product Rating of 5.00

    $129.99
    Now $99.99

  • Under Armour Yard Low Trainer - Men's - Black / Red
    Under Armour Yard Low Trainer - Men's

    Width - D - Medium

    $59.99

    FREE Shipping
  • Under Armour Clutchfit Drive II - Boys' Grade School - Red / Black
    Under Armour Clutchfit Drive II - Boys' Grade School

    $94.99

    FREE Shipping
  • Under Armour Curry SC30 Do All Things T-Shirt - Men's -  Stephen Curry - Blue / White
    Under Armour Curry SC30 Do All Things T-Shirt - Men's

    Curry, Stephen

    $32.99

    FREE Shipping
  • Under Armour Jet - Women's - Grey / White
    Under Armour Jet - Women's

    Width - B - Medium

    $69.99

    FREE Shipping
  • Under Armour Micro G Torch 4 - Women's - Black / White
    Under Armour Micro G Torch 4 - Women's

    Width - B - Medium

    $94.99

    FREE Shipping
  • Under Armour Speedform Fortis - Men's - Black / White
    Under Armour Speedform Fortis - Men's

    Width - D - Medium

    $109.99

    FREE Shipping
  • Under Armour Highlight MC - Men's - Black / Black
    Under Armour Highlight MC - Men's

    Width - D - Medium
    Stealth Pack

    Product Rating of 4.89

    $129.99

    FREE Shipping
  • Under Armour Highlight MC - Men's - White / Red
    Under Armour Highlight MC - Men's

    Width - D - Medium

    Product Rating of 4.89

    $129.99
    Now $109.99

  • Under Armour Speedform Fortis - Women's - Black / White
    Under Armour Speedform Fortis - Women's

    Width - B - Medium

    $109.99

    FREE Shipping
  • Under Armour Micro G Limitless TR - Men's - Grey / Black
    Under Armour Micro G Limitless TR - Men's

    Width - D - Medium

    $84.99

    FREE Shipping
 
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