Cushioning explained: Brooks DNA

Brooks DNA includes an innovaitve gel that returns energy according to how much impact it bears.

By Striperpedia staff

Brooks DNA provides custom cushioning for runners of all gait types and body sizes. This midsole technology responds to the amount of force exerted by the foot and disperses the pressure, providing the appropriate amount of resiliency. Brooks DNA automatically and physically adapts with each footstrike during the run. The result is a balance of cushioning and stability in response to the varying biomechanics, weight, pace, gait and environment of every runner worldwide.

Because Brooks DNA has a unique ability to adapt, the gender cushioning problem that has caused head-scratching in the running shoe world for years has been solved

“With traditional cushioning systems, a shoe that works for a male runner will be too firm for a female runner with the same shoe size because she weighs on average 10 to 15 percent less,” said Andre Kriwet, Brooks Director of Footwear Merchandising. “Because Brooks DNA adapts to accommodate the different forces these two runners produce, it delivers both genders a customized fit and ride mile after mile.”

To add to the praise of Brooks DNA, Jim Weber, president and CEO of Brooks stated, “Brooks DNA is a game-changing technology in the world of running. Traditional cushioning systems attempt to work for runners of all shapes and sizes, even though each person’s weight and gait are vastly different from the next. DNA offers a real solution to this challenge; it continuously tailors the levels of cushioning and resiliency to each runner’s specific, changing needs throughout their run.”