ASICS launches '33' as minimalist entry
By Striperpedia staff
The name of this collection was inspired by the 33 joints in the human foot that work together to move and flex efficiently.
ASICS 33 Collection shoes worked to provide comfort, cushioning, and flexibility while keeping the weight to a minimum. The ASICS 33 Collection line began in April 2011 and had ASICS Running Footwear Manager Brice Newton pleased with the direction it was heading.
“We’re excited to introduce this new collection for the consumer looking for a lightweight, minimalist style,” he said. “We have been encouraging natural foot movement with our Impact Guidance System (I.G.S.) for years, and this is an opportunity to showcase our latest adaptation with 33 by ASICS.”