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Live Life Nice

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Be Nice

What does it mean to “be nice”? It’s a smile. It’s being pleasant. It’s using empathy to embrace a selfless mindset. That’s the basic framework of the Live Life Nice concept, a brand that was developed in an effort to reestablish the ground rules and change lives one nice behavior at a time. The brand was founded by Christian Crosby, who served as an in-arena host for Philadelphia's professional basketball team. Today, Crosby's brand is part of the team's own entrepreneurial program, which celebrates the spirit of leadership and allows room for its collective brands to grow and thrive.