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New Balance Shoes & Apparel

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New Balance Shoes & Clothing: Built from the Ground Up

New Balance Athletics planted its roots when British emigrant William J. Riley found his home in Boston, Massachusetts. Better known by the simplified New Balance name, the company began its journey in footwear by selling arch supports along the East Coast. In the 1930s, Riley enlisted the help of salesman Arthur Hall to help sell his patented product and discovered that they were a hit with people who stood for long periods of time, like policemen and firefighters. The business changed hands several times over the next few decades with few changes, until 1960, when New Balance introduced the Trackster. The brand’s first running shoe marked a turning point for the company with its innovative ripple sole making waves in the track scene. But it wasn’t until the ’70s that New Balance would skyrocket to international fame for footwear and apparel.