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adidas Adicolor

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Creative Streak

It all started with a sneaker. Back in 1983, adidas created an all-white kick that was designed with creativity in mind. They called this innovative new option “adicolor,” and it was merely the beginning of a company-wide revolution. The adicolor concept centered around individuality. Its inspiration came from the rise of funky-cool streetwear that saw average people on the streets — and not necessarily just athletes — wearing bright, colorful clothes and shoes. The hip-hop scene that defined the early part of the decade also contributed to a greater desire for self-expression. The OG shoes came with a set of vibrant markers that wearers could use to create their own ultimate piece of footwear — something that was more than just comfortable and supportive, but also artistic, fresh, and unlike anything else seen before.