Men's Asics Running Shoes
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Find Your Balance in Men's ASICS Running Shoes
From humble beginnings to one of the premier companies in the running shoe world, ASICS strives to promote a healthy, active lifestyle through fitness. Kihachiro Onitsuka founded his athletic footwear company Onitsuka Co., Ltd. in 1949 in Kobe, Japan, after he began manufacturing basketball shoes out of his living room. In 1977, he changed his company's name to the acronym ASICS based on the Latin phrase "Anima Sana In Corpore Sano." The saying translates to "A Sound Mind in a Sound Body," an ancient ideal ASICS strives to achieve. ASICS running shoes for men balance style and function that inspire both athletes and non-athletes to seek happier, healthier lifestyles.