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Founded by two brothers in England in 1958, shoes ran deep in their history — their grandfather, a pioneer in footwear, was one of the first to make track spikes even before the turn of the century. Reebok, though, didn’t just produce track spikes, they came out swinging by finding niches in the sneaker market that many others didn’t. Much of their success came in the ’80s, when new waves of fitness trends hit, but the one that helped Reebok stand out from the rest? Women’s fitness and aerobics.
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