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PUMA: A Brand with Rich History

PUMA’s story begins in the town of Herzogenaurach, the footwear capital of Germany. The company’s founder, Rudolf Dassler, established PUMA in 1948 after he and his brother Adi dissolved their prior footwear endeavor, Dassler Brothers Shoe Factory. Continuing with his passion, Rudolph kept producing soccer cleats under the PUMA name and creating some of the most popular boots in Germany. After a decade of success, PUMA introduced their first two logos, the leaping cat, and the Formstrip. Originally an inner piece of the shoe meant to stabilize the foot, the addition of the stiff stripe to the outside of the shoe created a now-iconic look for the brand. In 1968, the sleek stripe appeared on PUMA Suede, one of the most important sneakers in PUMA’s 70-year history.

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