PUMA changed the game with the innovative Suede, which was remarkable first and foremost for its soft, plush upper. It was a striking departure from the usual canvas-and-leather suspects that were popular at the time. Combining smooth suede with sturdy rubber and a striking panther logo, PUMA set itself apart from the pack. The goal was to design something that was equally comfortable and tough at the same time, and that was just as welcome on the street as in the athletic world.
When the Puma running shoe made its debut at an international sporting event that year, it was on the podium as a record-breaking track champion stood to receive his gold medal, but the legendary moment occurred when the runner raised a fist in a protest salute. It was a revolutionary moment that, even today, remains one of the sports world’s most iconic and memorable events.
Real Style
The shoe went through numerous cultural rebirths throughout the years. Beloved professional basketball players promoted the sleek kicks and helped catapult them to global levels of success. By the 1980s, when breakdancing culture was at its peak, there was a serious demand for a shoe that could support those hot moves — the PUMA Suede Classic proved the perfect companion thanks to its flexibility and stability.
By the new millennium, the Suede was a mainstay. It was embraced by skaters for its easy style and ability to pair well with everything. It was applauded for its wild selection of colors and styles — some simple, neutral, and classic, and others bright, bold, and fearless. All shared the same traits that made the OG PUMA shoes such an instant success.
Today, there’s a PUMA Suede for everyone — and every look. Pair them with PUMA clothing and add a relaxed T-shirt or a long-sleeve top when you need the added warmth. The perfect finishing touch? An easy track jacket that keeps you going when it’s cool outside.
