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Women's adidas

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Women at the Forefront

Since its birth in 1949, adidas has targeted world class athletes by sponsoring athletes like legendary sprinter, Jesse Owens. The media was flooded with sponsored athletes, but the majority were male. The German company realized that women lacked visibility in sports media and did something about it. Recognizing that girls need visible role models in the media, adidas actively sponsors influential women like Connecticut Sun point guard, Layshia Clarendon, and 100m hurdles world record holder, Keni Harrison, along with many more. With the understanding that barriers like this lie between girls and sports, adidas takes an active approach to laying the groundwork for girls to see women succeed in the spotlight.