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ASICS is one of only a handful of sportswear brands founded before 1950 that still stand today. With roots in Japan just after World War II, the company’s founder, Kihachiro Onitsuka, set out to better youth culture in Japan through a healthy and active lifestyle. Onitsuka did just that, except today, his iconic crossed stripes can be seen across the entire globe, and on the feet of some of today’s most elite women athletes.
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