Men's Under Armour
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Under Armour was built around a true need seen by the company's founder, Kevin Plank. As captain of the University of Maryland Football team, Plank wasn’t happy with how the cotton T-shirts he wore under his gear handled a sweaty workout, so he set out to find something better. After finding an alternative fabric that wicked moisture and sweat more effectively than cotton, the former football captain founded Under Armour in 1996.