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Converse Chuck Taylor Shoes

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The Start of Something Great

The Converse Rubber Shoe Company opened in 1908 with no idea that it would become an early pioneer of basketball shoe technology, nor an endearing cultural icon. In the early 1900s, Marquis Converse set out to produce rubberized footwear that could withstand blistery Massachusetts winters. The company began producing athletic shoes in 1915, and the Converse All Star silhouette was born two years later. Made popular by basketball player Charles “Chuck” Taylor, the sneaker propelled the company to elite status among professional players and allowed Converse to dominate the market through the late 1960s.