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New Balance’s Beginnings

One of the great pillars in the sneaker industry — New Balance — always found its roots in comfort. The iconic brand actually got its start not with shoes, but with arch supports back in 1906. The supports, originally based off of the fascination behind a chicken’s ability to balance on three-pronged feet, were a wild success. To this day, you may notice some New Balance shoeboxes with a chicken printed inside the lid — a nod to the company’s original mission to provide customers with superior comfort and a “new balance.”