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New Balance Fresh Foam Shoes

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Time-Tested Technology

New Balance has always kept comfort and performance at the forefront, but arriving at their most advanced sole technology to date, Fresh Foam, didn’t happen overnight. Most running shoes today have at least one thing in common — an EVA midsole — a foam that can be tailored to fit different running needs. New Balance, though, has been perfecting their midsole since the ’80s with their ENCAP sole, which was also rooted in EVA foam technology.