POP by Foot Locker
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License To Connect
Nothing exists in isolation these days. Society is more connected, global and inclusive than ever before. Athletics, art, film, music and fashion are constantly crossing lines and sharing inspiration. The sneaker world has always had close ties to athletes and musicians, but now it’s time to recognize its widespread reach into all corners of the culture. That means movies, TV, art, collectables, designers, gaming – the list goes on. Until now, these connections have gone unacknowledged, but Foot Locker is going to change that.
Pop by Foot Locker
Pop by Foot Locker is closing the gap between sneakers and pop culture. The goal of Pop is to create unique collaborations that bring you directly to the culture with wearable products that represent all of your diverse interests.
Kicking off Pop by Foot Locker will be Tupac x Black Panther collaborations, honoring the king of hip hop and the ruler of Wakanda with shirts and hoodies available exclusively at Foot Locker. In the coming months, Foot Locker will be combining the worlds of WWE, Rick and Morty, Game of Thrones, The Walking Dead, Avengers and more with staples of sneaker culture like Nike, Jordan, and adidas.