Nike introduced Foamposite technology in 1997 when the shoe made its debut on the men’s professional basketball circuit. The concept was born purely by accident. The design team was gathered around a table and spotted a sunglasses case on the surface. While it was soft, thanks to its EVA foam and fabric construction, the light and airy piece also had a sturdiness and structure about it.
The designers were inspired by the possibility of creating a pair of sneakers that followed a similar concept. While simple in theory, it took years of work for the team to create a product composite that met their needs. The result: a molded polyurethane upper around a solid framework that contained an injected foam midsole.
The Design Delivery
High-performance footwear is supported by high-end style — and that’s precisely what you can expect to find in the innovative Nike Foamposite lineup. The collection includes styles that are bold, fearless, and perfect for the athlete who’s into fashion as much as function. Designs capture a certain futuristic essence, what with their eye-catching graphic patterns and color-splattered uppers.
Wear these striking kicks with your favorite men’s Nike shorts and T-shirts, with a jersey, or even with a hoodie and a soft pair of joggers or track pants. Even if you aren’t heading to the court, these versatile sneakers will enable you to go places in style. Their thick and sturdy rubber outsole offers constant reliability with every step, year-round.
What that means for you: Nike has developed yet another shoe with signature elements, like a full-length Zoom Air unit, pull tabs for simple wear, and a supportive internal bootie designed to snugly nestle the foot for a great fit. From the championship court to the street, these shoes are built to endure.
