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ASICS – The History
The ASICS culture resonates with the brand name itself – which is an acronym for ‘Anima Sana In Corpore Sano,’ a saying in Latin that translates to having ‘a sound mind in a sound body.’ ASICS, therefore, encourages people to maintain a high quality and active lifestyle through sports. The Japanese brand was established in 1949 with an aim to promote respect and fairness for all individuals from all walks of life. Self-discipline, a traditional element of Japanese culture, is incorporated into the company’s mantra and product line.