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FILA Clothing

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Evolution of FILA

From its humble beginnings in Italy, FILA’s blue and red apparel has become globally recognizable, with no signs of slowing down. Founded by two brothers in the Italian Alps, FILA started out with a focus on quality clothing. When the company entered the sportswear scene, it focused on tennis and one of the biggest tennis players of the ‘70s, Bjorn Borg. FILA blurred the lines of the traditional all-white attire worn by most tennis players when Borg stepped onto the court wearing FILA’s signature colors head to toe. This shook up the tennis world, and there has been no looking back as FILA continued to break into other markets, making their signature ‘F’ logo a staple in the clothing industry.

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