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Nike Evolution of the Swoosh

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Living History

Known simply as the Swoosh, Nike's instantly recognizable symbol represents years of power and performance. Created in 1971, the curves on the Swoosh pay tribute to the wings of Nike, the Greek goddess of victory. Over the years, the symbol has stayed true to form, and has taken on countless styles, sizes, and colors. To celebrate this timeless logo, Nike released the Evolution of the Swoosh collection.

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