Sport, as it happened, was a natural nexus that helped people connect with one another and focus on something positive, uplifting, and motivating. The introduction of a high-performance shoe that supported a more active lifestyle was especially welcome, and it introduced young people to an entirely new way of life.
Tiger Strong
These OG basketball shoes bore the image of a tiger face on the arch. It wasn’t long before this became the trademark for Onitsuka. Before long, that tiger face wasn’t just a national icon, it had become a favorite among athletes all over the world.
The original version of these shoes was just as fierce as their namesake implied. Cups were built into the soles, creating a more supportive structure that facilitated better bounce and energy return. The brand even partnered with marathon runners to create more effective running shoes that would prevent common issues like blisters.
When middle-distance athlete Philip Knight went to Japan, he was inspired by the design and quality of the Onitsuka Tiger. He was convinced there was an audience for the shoe in the United States.
Having struck a sales agreement with Onitsuka, Knight returned home and partnered with his coach, Bill Bowerman. Together, the two formed Blue Ribbon Sports (BRS) and became successful shoe distributers. Ultimately, the partnership between the two companies ended and BRS went on to relaunch as Nike.
The ASICS Connection
By the late ‘70s, Onitsuka Tiger was ready for its next chapter. The brand merged with ASICS and continued to sell its beloved sneakers around the globe. ASICS introduced fresh features and new technologies that gave the shoes more of an edge.
Durable materials like suede and canvas formed the sturdy uppers, giving them a sleek and contemporary appeal. Cushioned footbeds elevated support, while outsoles became even sturdier and more durable. The newest interpretations are sold in updated colorways and serve as a natural complement to the ASICS lineup of tees, track pants, hoodies, and other comfortable apparel. The brand has come a long way, but its Japanese roots — and its appreciation for sport — remain ever strong.
