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ASICS GEL-Kayano Shoes

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ASICS GEL-Kayano Shoes

The history of ASICS involves many a name change — all of which are equally significant. Initially, this top-performing shoe brand was called Onitsuka Co. Ltd, for founder Kihachiro Onitsuka. And that name stuck around from its 1949 founding, all the way until 1977 when Onitsuka merged with several different subsidiaries. A company that big demanded a name worthy of its increased size. And this brand found that name in ASICS, an acronym that stands for “Anima Sana In Corpore Sano" (loosely translated, the Latin expression means “pray for a healthy mind in a healthy body”). But by 1981, there was a clear division between ASICS and the ASICS Tiger line. And here, finally, the distinction went well beyond words. The Tiger line is all about the looks — new color combos, new design features, and a more experimental vibe. But ASICS? That’s all about function and high-level performance. Welcome to the best new destination for running shoes.