Nike Air Max Plus Shoes
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Nike Air Max Plus
Air Max has a reputation for ground breaking designs. But even in the Air Max family, the Nike Air Max Plus is instantly recognizable. Wavy lines on the upper, buoyant Tuned Air technology, and vibrant, gradient colorways are all signatures of the Plus. To break convention and achieve this patented look, Nike had to think outside of the box. They turned to Sean McDowell, their newest designer.
Shortly after starting at Nike, McDowell was tasked with creating a new running shoe for Foot Locker. Inspired by a recent trip to Florida, McDowell began crafting what would later become the Air Max Plus, a shoe infused with tropic details and steeped in originality.
The stripes locking down the midfoot on the Air Max Plus echoed the shapes of palm trees blowing in the wind, while the upper’s sublimated color treatment recalled Florida sunsets. The result was an Air Max icon like nothing the world had seen.
Tuned into Every Step
Even though the Air Max Plus quickly became a streetwear legend, McDowell packed the shoe with technology intended for runners. Most importantly, he incorporated Tuned Air technology into the shoe. Tuned Air adds rigid hemispheres to the Air bubbles in the heel to increase stability so that your foot doesn’t role outwards.
But McDowell’s ingenuity didn’t stop with Tuned Air. Having grown up as a runner, McDowell was always taught to run on the left side of the road, so that he would be seen by oncoming cars. Running shoes at the time, however, only put reflective strips on the heel of the shoe. The Nike Air Max Plus changed this. By incorporating reflective surfaces into the front of the shoe, the Air Max Plus achieved 360 visibility at night.
Foot Locker x Nike
Loaded with new technology and a unique design, McDowell was ready to take his prototype to Foot Locker. It was a hit. Before long, the Air Max Plus was flying off Foot Locker shelves.
But it wasn’t just fad – the Air Max Plus lived past the hype, becoming a sneaker icon. Its bright colorways, futuristic tech, and distinctive design made it a staple of the culture, and a must-have in every sneakerhead’s rotation. Join the legacy and find your pair of men’s, women’s, or kids’ Nike Air Max Plus today.
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