What exactly is an Air Max unit? It’s a translucent pouch of pressurized gas strategically placed in the midsole of each shoe that offers superior comfort and cushioning when compared to basic foam. Some shoes, like the Air Max 1, have a small unit, while others, like the Air VaporMax, take things to the extreme with an entire Air Max midsole.
Where it Began: The History of Air Maxes for Women
Designer of Air cushioning technology Marion Franklin Rudy wasn’t always interested in shoes. Trained as an aerospace engineer, he brought this knowledge to shoe design which gave him the idea to put airbags inside of shoes. The rest is history.
The first Nike shoe to have Air was the Tailwind, released in 1978. However, it wasn’t until 1987 that the first Air Max shoe was designed by Tinker Hatfield. The ‘90s became a time of creative inspiration for the Air Max label. The Air Max 90 featured a thick wedge sole paired with bright, bold colors, while the Air Max Plus exuded a sleek vibe with its curvier silhouette.
Today's Innovation in Women's Women's Air Max
Today, Air Max shoes are bigger and better than ever before. Choose from models like the acclaimed Nike Air Max 270 released in 2018. Lightweight, breathable, and cushioned, this shoe gives you everything you need to beat your PR. Or you could choose the Nike Air Max Plus, a style harkening back to 1998 that offers injected TPU ribs for support and Tuned Air technology for a little extra cushioning.
Of course, no women's Nike Air Max look is complete without accessories. Pair your new shoes with women’s Nike hoodies for a casual look after a run or women’s Nike shorts to wear while you’re cruising along the track.
