Old-Skool Cool
It’s an impressive story for a brand with deep roots in Anaheim, where the label was born in 1966 under the name Van Doren Rubber Company. Back then, the shoes were especially unique because they were designed directly on-site and sold straight to consumers. By the ‘70s, Vans was creating rugged shoes with thicker soles that appealed to skateboarders.
It wasn’t until later in the decade that something huge happened: the Old Skool arrived. Known by millions all over the world today, it was an immediate hit, and it was distinctive for its jazzy, shapely stripe that adorned the sides. Today, that etching is the instantly recognizable Vans hallmark, and the shoe is emblematic of classic Vans styles thanks to its eye-catching black and white checkerboard design.
Super Structure
It was the thoughtful designs that set Vans women’s footwear apart from everything else. Elements like slip-on designs became instantly iconic for their comfort and practicality, while elevated silhouettes, like the style seen on the Sk8-Hi of 1978, provided greater ankle support and promoted better stability on skateboards.
Create Looks
It’s a testament to the Vans name that so many people across the board wear the shoes. The classic, Old Skool slip-on style, Sk8-Hi, and Era, which was the brand’s OG skate shoe, continue to thrive even today. They pair well with everything from dresses to shorts to joggers — and you don’t have to be a skater to wear them.
The Vans brand is widely recognized as an influencer brand with serious street cred. In addition to cool kicks, they also design coolly casual clothing, including hoodies, jackets, T-shirts, and coats. Mix and match your favorite pieces from the brand to create outfits that are sporty, refreshing, and classic all at once.
