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Launch 101

  • Launch 101

    Launch Reservation

    We've upgraded our launch process to ensure you have the best chances at winning! You now have the option to ship releases to you or pick them up in store.

More of a visual person? Watch this rundown of the new process!

Let's dig a bit deeper into these new entry methods:

  • Store pickup

    Grabbing the newest sneaker release is easier than ever:

    • Choose up to 3 stores carrying the release in the app.
    • Head to your store and pay for the release in person when it drops.

    Good to know:

    • Show a valid photo ID (like a passport or driver's license) to a store team member to grab your release.
    • You can only win the store pickup or ship to me option.
  • Ship to me

    We'll use the payment and shipping information saved in your Foot Locker account to automatically:

    • Charge your credit card.
    • Send your release to you.

    Good to know:

    • Create a free Foot Locker account (add your credit card and shipping information) to save time.
    • Check your information is current before the entry period closes.
    • We only accept credit cards for this entry method.

    More information:

    Ordering and shipping
    Terms and conditions

  • How do I enter?

    Your chance at sneaker glory starts when you sign into the app. 

    1. Tap the calendar tab at the bottom of the screen

    2. Find the sneaker you want

    3. Tap the listing

    4. Choose from the available entry options:

    • Store pickup (select up to 3 locations)
    • Ship to me

    5. Select your size

    6. Add Head Starts or sign up for FLX Rewards first

  • How will I know if I win?

    Store pickup:

    • You'll get a push notification message whether you win, lose, or get waitlisted. 
    • A winner? Congrats! Open the message and confirm you want the release.

    Ship to me:

    • We'll let you know if you win on launch day. You'll get a push notification message and an order confirmation email.
    • We'll then bill your credit card on file and send the release to the address saved in your Foot Locker account.


    • Allow for push notifications on your mobile device. 
    • Turn on location services to find stores near you for easy pickup.

What are Head Starts?

Members of FLX Rewards can add Head Starts to their entry and improve their chances to win exclusive sneaker releases. 

Join FLX Rewards, our free membership program, to earn XPoints that you can redeem for Head Starts. 

How it works

  1. Get bonus Head Starts as soon as you join! The amount may vary by tier.
  2. Earn 100 XPoints for every per $1 you spend at any Foot Locker family of brands
  3. Redeem XPoints for Head Starts. The more Head Starts you use, the better your chances of winning. 

FLX Rewards members also get:

  • Free standard shipping, access to rewards, and more.

See More Benefits

Download the Foot Locker app:

Read our terms of use | Visit our Help Center

Other ways to buy

Some sneakers may only be available to buy on a first come, first serve basis or just online.

  • First come, first served

    Check our Release Calendar to see what releases are dropping in your local store. Use our store locator to get directions to a store near you.

  • Buying new releases online

    Select releases have a certain number of sneakers available for purchase online. And they can sell out fast!

    How it works:

    • Create an account
    • Sign in before the sneaker drops
    • Complete your purchase before the checkout clock runs out

More information:

Find a store
Read our terms and conditions


Want to learn more about releases and the entire Launch process? Check our Help Center.