Layers of Confidence
By 2001, Malcolm McCassy had grown tired of what he saw as a void in the world of men’s underwear. There just wasn’t anything out there he thought to be both comfortable and have a certain “cool” factor. So he decided to do something about it. McCassy, along with skateboarder Ryan Sheckler and motocross rider Travis Pastrana, founded Ethika.
It took them a few years to shape their vision, and in 2005, the Ethika Graphic Brief became known as the young company’s “Staple Fit.” This long boxer brief gives you the support, comfort, and coverage you want from underwear.
But the Ethika style doesn’t stop there. The brand gives you graphic expressions you just can’t find everywhere else. Allover prints are an explosion of color, whether they’re in tie-dye or ’90s geometric styles.
The Ethika Graphic Briefs at Foot Locker also include classic pin-up style graphics and 90s pop culture throwbacks with shark images, bright race car checkers, and beachy settings. There are odes to space exploration, leopards and lions, and even iconic city skylines.
They’re all tagless for comfort, and a thick elastic waistband features the Ethika logo for an athletic look. This Staple Fit construction also includes flatlock stitch seams, a no-rise design that helps them stay put, and an overall lightweight, breathable construction.
Live the Ethika Life
Ethika gives you a chance to craft an identity all your own, from the very first layer you put on every day. The “Ethika lifestyle” embraces owning your identity with confidence. It means living your life free of judgment, negativity, and criticism from others.
It means you become part of the Ethika “Familie.” Because they, and you, are people who stand apart from the crowd. Your ability might be athletic, or musical, or artistic. Regardless, it’s individual.
Live your life your way, right down to your core.
