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FILA is one of the world’s most highly respected brands in sportswear and athletic footwear. Founded in Italy in 1911, over the last century FILA has become one of the top sportswear labels in history, now known for their timeless heritage-inspired aesthetic and stylish designs for men, women, and children.
Going back to the brand’s earliest days, FILA began primarily as an underwear manufacturer for local residents of the Italian Alps. By the 1970s, the brand extended its reach into the athletic world, producing apparel and footwear for various sports. One of their earliest and still most iconic endorsers was tennis legend Bjorn Borg.
By the 1980s, FILA had become a leader in the luxury sportswear market, favored by elite athletes as well as individuals in the hip-hop and streetwear worlds, who valued the brand’s sneakers and apparel for clean looks, great comfort, impeccable quality. In the ’90s, the basketball line took center stage, as they outfitted some of the sport’s brightest professional stars in bold designs that still remain some of FILA’s most unforgettable and beloved offerings.
Today FILA maintains its high status within the sportswear market, with designs that feature a classic aesthetic, utilizing the traditional navy, red, and white color palette and iconic logos. Whether it’s a retro sneaker or a new piece of apparel, a FILA product is easily recognized thanks to the brand’s distinct design language; most popular sneakers include the F-13, Original Fitness, Original Tennis, Mindblower, and the chunky Disruptor. Their apparel ranges from graphic t-shirts, to track suits, to women’s crop tops. While paying respect to a rich legacy, FILA also places itself firmly in the present, responding to today’s boldest trends in streetwear fashion. From oversized logos and eye-catching color blocks on their apparel and unapologetically bold sneaker designs, you won’t soon be forgotten when rocking your FILA gear. Shop a full selection of footwear and apparel at Foot Locker today.