Vans’ origin story begins in Anaheim, California in 1966. The Van Doren brothers, Paul and Jim, along with partners Gorden Lee and Serge Delia, opened The Van Doren Rubber Company. Manufacturing shoes on-site for customers, the company’s unique, rubber-soled deck shoes quickly become synonymous with Southern California’s laidback culture and burgeoning skateboarding community.
Shoes with Invention and Innovation
The 1970s was a decade of new ideas for Vans, with classic shoes like The Vans #95 (now known as the Era), Vans #36 (Old Skool), and Vans #98 (Classic Slip-Ons) making their debut. The “Off the Wall” slogan and logo was also introduced at this time, further cementing the brand’s rightful place in the counterculture and a shaker of the status quo.
Skater Style Sneakers
The Vans Style 38 (now called Sk8-Hi) focused on functionality in a new way, with a durable high-top style that protects the ankle, signaling Vans’ commitment to their customer base.
Vans Makin’ Moves in the ’90s
Looking to launch the company as more than just shoes, Vans begins to take a bigger role in sports and culture by sponsoring the Warped Tour concert series and Triple Crown of Skateboarding event. The Vans Triple Crown Series now includes events in skateboarding, surfing, wakeboarding, BMX, snowboarding, freestyle motocross, and more.
Vans Has It All
So you’ve got the shoes. Now it’s time to cop the rest. Head-to-toe Vans style is right at your fingertips! Check out tees, hoodies, joggers, and more Vans apparel in sizes for men, women, and kids. Whether you need the perfect fit for boarding or are simply looking to stay comfy in class or on your commute, Vans has the styles you crave.
