It all started with a sneaker. Back in 1983, adidas created an all-white kick that was designed with creativity in mind. They called this innovative new option “adicolor,” and it was merely the beginning of a company-wide revolution. The adicolor concept centered around individuality. Its inspiration came from the rise of funky-cool streetwear that saw average people on the streets — and not necessarily just athletes — wearing bright, colorful clothes and shoes. The hip-hop scene that defined the early part of the decade also contributed to a greater desire for self-expression. The OG shoes came with a set of vibrant markers that wearers could use to create their own ultimate piece of footwear — something that was more than just comfortable and supportive, but also artistic, fresh, and unlike anything else seen before.
Modern Adicolor
The very idea for adicolor was born during the ’70s, at a time when progressive styles were taking over and people were embracing their fearless sides. Freedom of expression came in the form of bold hues, exciting patterns, and unexpected fabrics. The adicolor lineup nods to that sense of pride in oneself with an exciting range that’s as fresh today as it was when it was first imagined.
It’s also an homage to adidas itself. Each adicolor piece is branded with the iconic Three-Stripes, along with the legendary Trefoil logo. Garments like track jackets, track pants, leggings, shorts, hoodies, and T-shirts are sharp and sporty, and largely reminiscent of old-school adidas products that originally catapulted the classic tracksuit to worldwide success.
In 2007, the brand released a revamped interpretation of the adidas adicolor range, complete with electrifying neon hues and bold colors, transforming even the most basic pieces of athletic apparel into wearable works of art.
Color Game
At the end of the day, it’s all about comfort — and color. That’s why the entire adidas adicolor lineup features rich, true shades that allow you to express yourself however you see fit. Stick with traditional black and white, or have some fun in a cropped hoodie and a pair of leggings. Pull on your bright yellow basketball shorts and shine on the court. Finish any look with a pair of high-quality, supportive adidas sneakers for the perfect anytime, anywhere outfit.
