New Kid on the Block
One of the younger athletic brands, Under Armour burst onto the scene in 1996. Launching with a new design idea — the “Shorty” tee — the brand quickly proved it knew how athletes want to dress. Today, it's proved the same for kids. As the official supplier of the NFL, Under Armour gear is great for young players. With technology like HeatGear and ColdGear, Under Armour has your back regardless of temperature. Head home after practice in a pullover hoodie or the Tech 1/4 Zip. Then, slip on some Brawler Pants and hit the street, the playground, or the couch.
What Lies Beneath
Boys’ shoes pave the way for future athletic achievements. Fuel professional basketball dreams in player-designed styles like the Curry 6. Go for a lower profile — and a near weightless feel — with the HOVR SLK. Or hit the track (and field) with the HOVR Phantom SE Runner. Designed to impress and built to last, these kicks form the base for great days — and great plays.
Great Lengths
The right shoes are just part of the picture. Early morning or after-school practice demands kids’ clothing that’s equal parts cool and effortless. Stick with Under Armour’s Brawler Pants — in traditional cut or tapered legs — for extra brand impact.
