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Men's adidas Originals Clothing

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An Original Logo

adidas started out with their famous Three Stripes on shoes and apparel as a branding strategy, and at the time, the company earned a reputation as “The Three Stripe Company.” Aside from the stripes, their first official logo featured their famous running spike, but carried with it a vital component that we still see today: the current logo’s lettering, and of course, its stripes. The same lettering sits beneath the three stripes we now see on today’s mens’ performance lines.