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ASICS Origins

ASICS was founded in Japan by Kihachiro Onitsuka with a mission in mind: to make post-war Japan a better place. The company’s name was derived from the Latin expression, “Anima Sana In Corpore Sano,” meaning “you should pray for a healthy mind in a healthy body.” The expression hit home with Onitsuka and his vision, and he saw no better way than to make post-war Japan a better place through sports.

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