In 1981, American businessman Paul Fireman spotted Reebok’s exhibit at a Chicago trade show. Seeing the potential for greatness, he acquired the North American rights for this shoe line, and three years later, he bought the entire company. Within just a few years, Reebok was the number one athletic shoe in the country. And this success led to innovative tech, like the Reebok Pump, and the addition of super-star brand ambassadors like Shaquille O’Neill and Allen Iverson. The message was clear: Reebok was built for the best.
New Acquisitions
As the century turned, so did Reebok’s direction. Acquired by adidas in 2005, Reebok switched its focus away from designing basketball shoes, allowing its new parent to own that space. Instead, Reebok found new areas to dominate, thanks to partnerships with companies like CrossFit and with the launch of Reebok Classics.
Today, Reebok is back in the spotlight, building performance-backed shoes for the fiercest of athletes along with cool and casual kicks for style mavens. The Reebok DMX Fusion is a perfect example of iconic performance and presentation, offering you lightweight support, a funky design, and bold color options. You can find all kinds of Reebok gear to complete your look, with Reebok hoodies and Vector Crews to keep you warm and comfortable no matter what the day brings your way.
Modern Classics
For a look that goes back to the beginning, no model delivers like the Reebok Classic Leather. This iconic original has serious street recognition, with everyone from soccer players to celebrities rocking these kicks. Complete your outfit by pairing them with Reebok joggers and T-shirts. Your style will take a jump forward with the hip, transparent overlay of the Classic Leather Altered.
More of a ‘90s kid? Score the ultimate retro look with the Reebok DMX Run 1600 — built for runners and designed to help you make a statement. Or check out the Club C 85’s modern color palette applied to a retro silhouette. Both inspired by Allen Iverson's entry in the league, The Reebok Question Mid offers unique details on the midsole and in the sole, while the Reebok Answer V stands out with its sleek and signature look. When it comes to Reebok, there’s no wrong choice. There’s only preference, and so much game.
