Boost was unveiled in 2013, but it made its mark when Dennis Kipruto Kimetto rang in a new world record at the Berlin Marathon in a pair of adidas adizero Adios Boost. The Adios still displayed the now-iconic white foam midsole that lines the shelves today, but it wasn’t until the adidas Pureboost that the company dropped its first full-length Boost sole, setting the standard for Boost-infused models to come. The Pureboost, being one of the iconic white midsole’s first silhouettes, revealed the comfort that the new soles provided, and ultimately led to Kanye’s incorporation of full Boost into his line of Yeezy footwear.
Today’s Pureboost
The performance-running roots of the Pureboost have run fully into streetwear culture, and this adoption helped birth some new iterations, especially for women. The Pureboost X, designed specifically for women, uses the same Boost midsole, but with a sleek, untethered arch design that lets go of the Boost midsole at the middle of the upper, giving the runner a unique, supported sensation that adapts to the natural movements of the foot. The never-before-seen upper’s unique aesthetic earned the Pureboost X a strong spot in streetwear culture, just like its predecessor.
Another top pick, the PureBoost Go, sits on the same full-length Boost midsole as the original Pureboost. Its web-like, grippy outsole gives runners added traction, and a stylish, deconstructed upper provides the foot with a snug fit, all with a bold new look. Find your Pureboost at Foot Locker today.
