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Launch 101

  • Launch 101

    Launch 101

    Welcome to an improved sneaker release process. We've made some changes on how we get more coveted releases into hands of fans like you.

Launch 101

We've made some changes on how we get more coveted sneakers releases into hands of fans like you through our app:

1. Greater chances to win
We are making the stock from our distribution center available.

2. More ways to win
Depending on the release, you'll have up to two ways to enter:


Ship to me:
If you win, then:
We'll charge your credit card and ship your release to the address in your Foot Locker account.

Store pickup:
If you win, then: You'll pay and grab your sneaker when it drops from a store location you picked.

We've made some changes on how we get more coveted sneakers releases into hands of fans like you through our app:

1. Greater chances to win
We are making the stock from our distribution center available.

2. More ways to win
Depending on the release, you'll have up to two ways to enter:

Ship to me:
If you win, then:
We'll charge your credit card and ship your release to the address in your Foot Locker account.

Store pickup:
If you win, then:
You'll pay and grab your sneaker when it drops from a store location you picked.

We've made some changes on how we get more coveted sneakers releases into hands of fans like you through our app:

1. Greater chances to win

We are making the stock from our distribution center available.

2. More ways to win
Depending on the release, you'll have up to two ways to enter:

Ship to me:
If you win, then:
We'll charge your credit card and ship your release to the address in your Foot Locker account.

Store pickup:
If you win, then:
You'll pay and grab your sneaker when it drops from a store location you picked.

Let's dig a bit deeper into these new entry methods:

This is your chance to reserve a pair before they even launch. When a shoe is part of the 

1. Download the app and log in to your account (or create one if you haven’t yet).

2. For a more personalized experience, opt in to push notifications and enable your geo location

3. Next, go to the release calendar, find the shoe you want, and tap the listing. 

4. The next screen will tell you if it’s an app reservation release. If it is, tap on “submit entry.” If not, enter your location to find stores near you that will be carrying the release.

5. Select up to three available reservation stores, pick your size, and confirm your reservation submission.

6. The evening before the shoe launches, we will notify the winners with a push notification. Open the message and confirm you want the shoes.

7. Pick up your sneakers in-store on launch day!
   Pro-tip: You can also order your favorite sneakers, clothing, and accessories on the app.

We've made some changes on how we get more coveted sneakers releases into hands of fans like you through our app:

1. Greater chances to win

We are making the stock from our distribution center available.

2. More ways to win
Depending on the release, you'll have up to two ways to enter:

Ship to me:
If you win, then:
We'll charge your credit card and ship your release to the address in your Foot Locker account.

Store pickup:
If you win, then:
You'll pay and grab your sneaker when it drops from a store location you picked.

We've made some changes on how we get more coveted sneakers releases into hands of fans like you through our app:

1. Greater chances to win
We are making the stock from our distribution center available.

2. More ways to win
Depending on the release, you'll have up to two ways to enter:

Ship to me:
If you win, then:
We'll charge your credit card and ship your release to the address in your Foot Locker account.

Store pickup:
If you win, then:
You'll pay and grab your sneaker when it drops from a store location you picked.

We've made some changes on how we get more coveted sneakers releases into hands of fans like you through our app:

1. Greater chances to win
We are making the stock from our distribution center available.

2. More ways to win
Depending on the release, you'll have up to two ways to enter:

Ship to me:
If you win, then:
We'll charge your credit card and ship your release to the address in your Foot Locker account.

Store pickup:
If you win, then:
You'll pay and grab your sneaker when it drops from a store location you picked.

We've made some changes on how we get more coveted sneakers releases into hands of fans like you through our app:

1. Greater chances to win
We are making the stock from our distribution center available.

2. More ways to win
Depending on the release, you'll have up to two ways to enter:

Ship to me:
If you win, then:
We'll charge your credit card and ship your release to the address in your Foot Locker account.

Store pickup:
If you win, then:
You'll pay and grab your sneaker when it drops from a store location you picked.

Store pickup

Grabbing the newest sneaker release is easier than ever:

  • Choose up to 3 stores carrying the release in the app.
  • Head to your store and pay for the release in person when it drops.

Good to know:

  • Show a valid photo ID (like a password or driver's license) to a store team member to grab your release.
  • You can only win the store pickup or ship to me option.
  • No gift cards.

Launch 101

LAUNCH 101

We've made some changes on how we get more coveted sneakers releases into hands of fans like you through our app:

1. Greater chances to win

We are making the stock from our distribution center available.

2. More ways to win
Depending on the release, you'll have up to two ways to enter:

Ship to me:
If you win, then:
We'll charge your credit card and ship your release to the address in your Foot Locker account.

Store pickup:
If you win, then:
You'll pay and grab your sneaker when it drops from a store location you picked.

Let's dig a bit deeper into these new entry methods:

  • Store pickup
     

    Grabbing the newest sneaker release is easier than ever:

    • Choose up to 3 stores carrying the release in the app.
    • Head to your store and pay for the release in person when it drops.

    Good to know:

    • Show a valid photo ID (like a password or driver's license) to a store team member to grab your release.
    • You can only win the store pickup or ship to me option.
    • No gift cards.
  • Ship to me
     

    Save your payment information for a hassle-free checkout.

    We'll use the payment and shipping information saved in your Foot Locker account to automatically:

    • Charge your credit card.
    • Send your release to you.

    More information:

    Account
    Ordering and shipping
    Terms and conditions

Ship to me

Save your payment information for a hassle-free checkout.

We'll use the payment and shipping information saved in your Foot Locker account to automatically:

  • Charge your credit card.
  • Send your release to you.

 

More information:

Account
Ordering and shipping
Terms and conditions

Ship to me

Save your payment information for a hassle-free checkout.

We'll use the payment and shipping information saved in your Foot Locker account to automatically:

  • Charge your credit card.
  • Send your release to you.

More information:

Account 

Ordering and shipping

Terms and conditions 

 

Ship to me

Save your payment information for a hassle-free checkout.

We'll use the payment and shipping information saved in your Foot Locker account to automatically:

  • Charge your credit card.
  • Send your release to you.

More information:

Account 

 

Ordering and shipping

Terms and conditions 

More of a visual person? Watch this rundown of the new process!

  • How do I enter?
     

    Your chance at sneaker glory starts when you sign into the app. 

    1. Tap the calendar tab at the bottom of the screen

    2. Find the sneaker you want

    3. Tap the listing

    4. Choose from the available entry options:

    • Store pickup
    • Ship to me

    5. Select your size

    6. Add Head Starts (if you got them) or sign up for FLX Rewards first

  • How will I know if I win?
     

    Store pickup:

    • You'll get a push notification message whether you win, lose, or get waitlisted. 
    • A winner? Congrats! Open the message and confirm you want the release.

    Ship to me:

    • We'll let you know if you win on launch day. You'll get a push notification message and an order confirmation email.
    • We'll then bill your credit card on file and send the release to the address saved in your Foot Locker account.

    Tips:

    • Allow for push notifications on your mobile device. 
    • Turn on location services to find stores near you for easy pickup.

How will I know if I win?

Store pickup:

  1. You'll get a push notification message whether you win, lose, or get waitlisted.
  2. A winner? Congrats! Open the message and confirm you want the release.

Ship to me:

  1. We'll let you know if you win on launch day. You'll get a push notification message and an order confirmation email.
  2. We'll then bill your credit card on file and send the release to the address saved in your Foot Locker account.

Tips:

  • Allow for push notifications on your mobile device.
  • Turn on location services to find stores near you for easy pickup.

What are Head Starts?
 

Using Head Starts improves your chances to secure our exclusive sneaker releases.

Join FLX Rewards, our free membership program, to earn XPoints that you can redeem for Head Starts.

 

How it works

  1. Earn 100 XPoints for every per $1 you spend at any Foot Locker family brand, plus get more for completing online activities.
  2. Redeem XPoints for Head Starts. The more Head Starts you use, the better your chances of winning.

 

Good to know:

FLX members get:

  • Get bonus Head Starts as soon as you join! The amount may vary by tier.
  • Free standard shipping, access to rewards, and more.

See More Benefits

Download the Foot Locker app:

Read our terms of use | Visit our Help Center
 

Other ways to buy


Some sneakers may only be available to buy on a first come, first serve basis or through a sweepstakes drawing or just online.
Check the release calendar to see which method will be used for your desired sneaker.

  • First come, first served

    Use our store locator to get directions to a store near you carrying the release.

  • Sweepstakes

    Head to a nearby store before launch day and pick up a sweepstakes ticket.

    If selected, then a store team member will contact you before releases day with some good news: you won a chance to buy the sneaker release.

    Be sure to bring a valid photo ID (like a driver's license).

  • Buying new releases online

    Every release has a certain number of sneakers available for purchase. And they can sell out fast!

    How it works:

    • Create an account
    • Sign in before the sneaker drops
    • Complete your purchase before the checkout clock runs out

Other ways to buy

Some sneakers may only be available to buy on a first come, first serve basis or through a sweepstakes drawing or just online. Check the release calendar to see which method will be used for your desired sneaker.

First come, first served
Use our store locator to get directions to a store near you carrying the release.

Sweepstakes
Head to a nearby store before launch day and pick up a sweepstakes ticket. If selected, then a store team member will contact you before releases day with some good news: you won a chance to buy the sneaker release.

  • Be sure to bring a valid photo ID (like a driver's license).

Buying new releases online

Every release has a certain number of sneakers available for purchase. And they can sell out fast!

How it works:

  • Create an account
  • Sign in before the sneaker drops
  • Complete your purchase before the checkout clock runs out

More information:

Find a store
Read our terms and conditions
Questions? Visit the Help Center for answers

More information:

Find a store
Read our terms and conditions
Questions? Visit the Help Center for answers