Launch 101
Launch 101
We’ve upgraded our launch process to ensure you have the best chances at winning! You now have the option to ship releases to you or pick them up in store.
Launch 101
We've made some changes on how we get more coveted sneakers releases into hands of fans like you through our app:
1. Greater chances to win
We are making the stock from our distribution center available.
2. More ways to win
Depending on the release, you'll have up to two ways to enter:
Ship to me:
If you win, then:
We'll charge your credit card and ship your release to the address in your Foot Locker account.
Store pickup:
If you win, then: You'll pay and grab your sneaker when it drops from a store location you picked.
We've made some changes on how we get more coveted sneakers releases into hands of fans like you through our app:
1. Greater chances to win
We are making the stock from our distribution center available.
2. More ways to win
Depending on the release, you'll have up to two ways to enter:
Ship to me:
If you win, then:
We'll charge your credit card and ship your release to the address in your Foot Locker account.
Store pickup:
If you win, then:
You'll pay and grab your sneaker when it drops from a store location you picked.


Coming Soon!

We've made some changes on how we get more coveted sneakers releases into hands of fans like you through our app:
1. Greater chances to win
We are making the stock from our distribution center available.
2. More ways to win
Depending on the release, you'll have up to two ways to enter:
Ship to me:
If you win, then:
We'll charge your credit card and ship your release to the address in your Foot Locker account.
Store pickup:
If you win, then:
You'll pay and grab your sneaker when it drops from a store location you picked.
Let's dig a bit deeper into these new entry methods:
This is your chance to reserve a pair before they even launch. When a shoe is part of the
1. Download the app and log in to your account (or create one if you haven’t yet).
2. For a more personalized experience, opt in to push notifications and enable your geo location.
3. Next, go to the release calendar, find the shoe you want, and tap the listing.
4. The next screen will tell you if it’s an app reservation release. If it is, tap on “submit entry.” If not, enter your location to find stores near you that will be carrying the release.
5. Select up to three available reservation stores, pick your size, and confirm your reservation submission.
6. The evening before the shoe launches, we will notify the winners with a push notification. Open the message and confirm you want the shoes.
7. Pick up your sneakers in-store on launch day!
Pro-tip: You can also order your favorite sneakers, clothing, and accessories on the app.
We've made some changes on how we get more coveted sneakers releases into hands of fans like you through our app:
1. Greater chances to win
We are making the stock from our distribution center available.
2. More ways to win
Depending on the release, you'll have up to two ways to enter:
Ship to me:
If you win, then:
We'll charge your credit card and ship your release to the address in your Foot Locker account.
Store pickup:
If you win, then:
You'll pay and grab your sneaker when it drops from a store location you picked.
We've made some changes on how we get more coveted sneakers releases into hands of fans like you through our app:
1. Greater chances to win
We are making the stock from our distribution center available.
2. More ways to win
Depending on the release, you'll have up to two ways to enter:
Ship to me:
If you win, then:
We'll charge your credit card and ship your release to the address in your Foot Locker account.
Store pickup:
If you win, then:
You'll pay and grab your sneaker when it drops from a store location you picked.
We've made some changes on how we get more coveted sneakers releases into hands of fans like you through our app:
1. Greater chances to win
We are making the stock from our distribution center available.
2. More ways to win
Depending on the release, you'll have up to two ways to enter:
Ship to me:
If you win, then:
We'll charge your credit card and ship your release to the address in your Foot Locker account.
Store pickup:
If you win, then:
You'll pay and grab your sneaker when it drops from a store location you picked.
We've made some changes on how we get more coveted sneakers releases into hands of fans like you through our app:
1. Greater chances to win
We are making the stock from our distribution center available.
2. More ways to win
Depending on the release, you'll have up to two ways to enter:
Ship to me:
If you win, then:
We'll charge your credit card and ship your release to the address in your Foot Locker account.
Store pickup:
If you win, then:
You'll pay and grab your sneaker when it drops from a store location you picked.
Store pickup
Grabbing the newest sneaker release is easier than ever:
- Choose up to 3 stores carrying the release in the app.
- Head to your store and pay for the release in person when it drops.
Good to know:
- Show a valid photo ID (like a password or driver's license) to a store team member to grab your release.
- You can only win the store pickup or ship to me option.
- No gift cards.
Launch 101
LAUNCH 101
We've made some changes on how we get more coveted sneakers releases into hands of fans like you through our app:
1. Greater chances to win
We are making the stock from our distribution center available.
2. More ways to win
Depending on the release, you'll have up to two ways to enter:
Ship to me:
If you win, then:
We'll charge your credit card and ship your release to the address in your Foot Locker account.
Store pickup:
If you win, then:
You'll pay and grab your sneaker when it drops from a store location you picked.


Let's dig a bit deeper into these new entry methods:
Store pickup
Grabbing the newest sneaker release is easier than ever:
- Choose up to 3 stores carrying the release in the app.
- Head to your store and pay for the release in person when it drops.
Good to know:
- Show a valid photo ID (like a password or driver's license) to a store team member to grab your release.
- You can only win the store pickup or ship to me option.
- No gift cards.
Ship to me
We'll use the payment and shipping information saved in your Foot Locker account to automatically:
- Charge your credit card.
- Send your release to you.
Good to know:
- Create a free Foot Locker account (add your credit card and shipping information) to save time.
- Check your information is current before the entry period closes.
- We only accept credit cards for this entry method.
- Why is this section removed from Launch 101?
More information:

Ship to me
Save your payment information for a hassle-free checkout.
We'll use the payment and shipping information saved in your Foot Locker account to automatically:
- Charge your credit card.
- Send your release to you.
More information:
Ship to me

Save your payment information for a hassle-free checkout.
We'll use the payment and shipping information saved in your Foot Locker account to automatically:
- Charge your credit card.
- Send your release to you.
More information:
Ship to me
Save your payment information for a hassle-free checkout.
We'll use the payment and shipping information saved in your Foot Locker account to automatically:
- Charge your credit card.
- Send your release to you.
More information:
How do I enter?
Your chance at sneaker glory starts when you sign into the app.
1. Tap the calendar tab at the bottom of the screen
2. Find the sneaker you want
3. Tap the listing
4. Choose from the available entry options:
- Store pickup (select up to 3 locations)
- Ship to me
5. Select your size
6. Add Head Starts (if you have them) or sign up for FLX Rewards first
The night before a release:
7. You'll get a message whether you won, lost, or are waitlisted.
8. If you win, then open the message and confirm you want the sneakers.
How will I know if I win?
Store pickup:
- You'll get a push notification message whether you win, lose, or get waitlisted.
- A winner? Congrats! Open the message and confirm you want the release.
Ship to me:
- We'll let you know if you win on launch day. You'll get a push notification message and an order confirmation email.
- We'll then bill your credit card on file and send the release to the address saved in your Foot Locker account.
Tips:
- Allow for push notifications on your mobile device.
- Turn on location services to find stores near you for easy pickup.
How will I know if I win?
Store pickup:
- You'll get a push notification message whether you win, lose, or get waitlisted.
- A winner? Congrats! Open the message and confirm you want the release.
Ship to me:
- We'll let you know if you win on launch day. You'll get a push notification message and an order confirmation email.
- We'll then bill your credit card on file and send the release to the address saved in your Foot Locker account.
Tips:
- Allow for push notifications on your mobile device.
- Turn on location services to find stores near you for easy pickup.

What are Head Starts?
Members of FLX Rewards can add Head Starts to their entry and improve their chances to win exclusive sneaker releases.
Join FLX Rewards, our free membership program, to earn XPoints that you can redeem for Head Starts.
How it works
- Get bonus Head Starts as soon as you join! The amount may vary by tier.
- Earn 100 XPoints for every per $1 you spend at any Foot Locker family of brands
- Redeem XPoints for Head Starts. The more Head Starts you use, the better your chances of winning.
FLX Rewards members also get:
- Free standard shipping, access to rewards, and more.

Download the Foot Locker app:
Read our terms of use | Visit our Help Center


First come, first served
Check our Release Calendar to see what releases are dropping in your local store. Use our store locator to get directions to a store near you.
Buying new releases online
Select releases have a certain number of sneakers available for purchase online. And they can sell out fast!
How it works:
- Create an account
- Sign in before the sneaker drops
- Complete your purchase before the checkout clock runs out
Other ways to buy
Some sneakers may only be available to buy on a first come, first serve basis or through a sweepstakes drawing or just online. Check the release calendar to see which method will be used for your desired sneaker.
First come, first served
Use our store locator to get directions to a store near you carrying the release.
Sweepstakes
Head to a nearby store before launch day and pick up a sweepstakes ticket. If selected, then a store team member will contact you before releases day with some good news: you won a chance to buy the sneaker release.
- Be sure to bring a valid photo ID (like a driver's license).
Buying new releases online
Every release has a certain number of sneakers available for purchase. And they can sell out fast!
How it works:
- Create an account
- Sign in before the sneaker drops
- Complete your purchase before the checkout clock runs out
More information:
Find a store
Read our terms and conditions
Questions? Visit the Help Center for answers
Find a store
Read our terms and conditions
Questions?
Want to learn more about releases and the entire Launch process? Check our Help Center.