The Converse Rubber Shoe Company opened in 1908 with no idea that it would become an early pioneer of basketball shoe technology, nor an endearing cultural icon. In the early 1900s, Marquis Converse set out to produce rubberized footwear that could withstand blistery Massachusetts winters. The company began producing athletic shoes in 1915, and the Converse All Star silhouette was born two years later. Made popular by basketball player Charles “Chuck” Taylor, the sneaker propelled the company to elite status among professional players and allowed Converse to dominate the market through the late 1960s.
From the Court to the Street
Throughout the 1950s and ’60s, Converse pushed its image as an all-American brand, with versatile sneakers that worked for sport and casual wear alike, sharing fresh style with the masses. Converse began to attract followers like skateboarders, musicians, and other celebrities, spurring creative collaborations and cementing the brand as a cultural staple.
The Allure of the All Star
Converse created a classic in its All Star sneaker, and while the company revisits the silhouette often, they always remain true to the roots of the design. Available in hi-top and low-cut styles, the look continues to be a favorite of the sneaker scene. The OG canvas upper and rubber toe-cap are distinctive and undeniably iconic, and look equally at home with both ripped jeans and summer dresses.
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