Women's New Balance Shoes

After decades of success in that field, New Balance recognized that some athletes needed orthotic-style footwear, and the demand for performance footwear skyrocketed. In 1960, New Balance released the Trackster, its groundbreaking running shoe designed with an innovative rippled sole. It became an instant favorite, helping both college and professional runners meet their goals on tracks across the country.

That the original Tracksters were produced inside the home of Paul and Eleanor Kidd, the company’s owners at the time, speaks to the brand's humble roots. They employed only a handful of people and produced some 30 pairs a day. In the ‘70s, sneaker history was made again when the brand released the 320. The sleek track shoe boasted a low profile and helped catapult marathoners of the day to the top of their sport.

No Limits

For the hardcore athlete, the casual runner, the occasional gym-goer, and everyone in between, there’s a New Balance shoe for every activity and every fitness level. Core elements promote comfort and stability while unique aesthetics offer unparalleled style. Whether you love a statement-making shoe or something more understated, you’ll find the right one in the mix.

Features like adaptive Ultra Heels provide three-dimensional comfort on all sides and ensure an incomparable fit, while flexible Hypoknit uppers nestle the foot in an airy space that promotes all-day ventilation. Fresh Foam midsoles provide the perfect amount of cushioning and soften landings, while FuelCell technology delivers the greatest possible return on energy for optimal speed and movement.

Cutting Edge

As stylish as they are innovative, New Balance shoes for women are at the forefront of fashion — always. Casual sneakers run the gamut from simply classic to wildly colorful, with everything from neutrals to rainbow tones in the mix. True to their roots, these shoes are built for everyone, regardless of activity level. Meanwhile, flexible running shoes look as sleek and speedy as the racers themselves. It’s all about producing the best of the best while remaining true to what’s most important: comfort.

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